Was it the adjective? A bit over the top? It worked on paper…
With a not inconsiderable haul of over $1 billion across two films, another of Spider-Man’s cinematic personas bit the dust earlier this year, without even getting in Kraven the Hunter’s sights … And it was all going so well, wasn’t it?
On the day Hollywood lost the great James Horner, composer of first film’s sublime score, it also gained a new Spider-Man in Tom Holland. So, just what happened to that famous spidey-sense? First, building up the Amazing Spider-Man.
NOT RENOWNED FOR HIS RETICENCE, SPIDER-MAN HAD LITTLE SAY IN THE MATTER AS INTANGIBLE CLOUDS FORMED ROUND HIM THAT HE COULDN’T PUNCH OR CATAPULT. Sony’s well publicised struggles combined with box office below the Sam Raimi Spidey films of last decade cast the web slinger in a colder light than ever before. Along with Fox’s X-Men and Fantastic Four, he was isolated against the growing dominance of the Disney run Marvel Cinematic Universe. In the year The Amazing Spider-Man (TAS) debuted the brand new Spider-Man, The Avengers ended Marvels’ Phase One and elevated the series to billion dollar blockbusters. It was a whole different universe to the one Raimi’s Spider-Man emerged to 10 years before. So, it was all the bolder that Sony attempted such a rapid re-origin.
Cause for disappointment in what could be otherwise considered a major success.
There wasn’t really a precedent for a reboot of that speed, not with those figures involved, so the industry couldn’t help but squint a little. Batman Begins came closest in 2005, bringing a legitimate reboot to the Bat for the first time in 16 years. But then, Batman had two huge advantages: it came three years before Marvel’s plans kicked into gear and; the Dark Knight’s origins had never been fully explored on screen. Still, as subdued as that first film’s $374 million was, its two sequels more than evenly matched the Marvel machine. In comparison, TAS took $750 million, a clear $70 million less than the first of Raimi’s trilogy a decade before. That was cause for disappointment in what could be otherwise considered a major success. In part, it was unlucky too surface at the same time as The Dark Knight trilogy concluded with just over a billion dollars – and become the second best film about New York that summer.