Tag: Major Tom

Personas: Chasing Major Tom – David Bowie’s Other Egos

Bowie Major Tom Persona

His fate remains shrouded in jewel-encrusted mystery, but David Bowie’s first significant creation had staying power. The enigmatic Major Tom remained his constant if infrequent companion through accidents, addiction, life…

“There’s Old Wave. There’s New Wave. And there’s David Bowie.”

SO RAN THE CATCHY RCA ADVERT FOR HEROES IN 1977. FOR THE TIME IT WAS A STRANGELY ASTUTE SENTIMENT, NOT JUST FOR BOWIE’S SKILFUL DODGING OF PUNK, BUT FOR THE LEGEND THAT WOULD GROW OVER THE FOLLOWING THREE DECADES. As January 2016 proved, record-label sanctioned as that slogan was, it remains one of the best descriptions for the unique space that Bowie carved for himself in rock, pop, and popular culture.

It wasn’t surprising that the news of David Bowie’s death early in 2016 overwhelmed fans. An outpouring of shock and grief surged quickly as if to stem the news and force it back to a dusty, neglected channel where it could be quietly ignored. But the truth was out, and the collective response gained a life of its own. From the shock of friends, admirers and those who were just lucky enough to coincide with him on Planet Earth, sentiments of grief and respect emerged and merged as people sought to explain the unexpected, if not inexplicable.

Whispered through the streets of Brixton where Bowie was born. Under the ladder rungs of the letterists and signwriters, clipping their messages of solidarity to the front of bars, venues and cinemas. Carried across the Atlantic to the sidewalks of New York where Bowie spent his final years. Past the doorways of Lower Manhattan and the Magic Shop studio that had done so well in keeping Bowie’s secrets during his final years.

How could David Bowie, the chameleon, the popular king of reinvention, have gone? It was a ruse, a natural, supernatural, extension of his transformative personas, an exploration of identity… Bowie was always more than the music. Any glimpse of mortality while he was alive led to a quick collective pinch, reaffirmed in a fandom that stretched across patchwork decades. Yes, even the 1980s. As Flaming Lips frontman Wayne Coyne once put it: “That’s why it’s never occurred to me, ‘oh he’s just a man’ – and that’s cool.”  But the news that hit Bowie’s birth town around 7am on 11 January wasn’t cool. Coming just two days after the release of his 25th album, there was a bundled mystery to unravel as the cold news settled in. A final gift, even if it wasn’t.

If it was true…. If Bowie really was just a man who could succumb to something as banal as death, then surely this was just part of an immaculately laid act of exquisite art? Almost 20 years ago Bowie played an artist straining to transform death into the ultimate artistic statement in the Scott brothers’ anthology series The Hunger. A concept derived, but not following Tony Scott’s film of the same name, where Bowie had taken one of his more prominent roles as a doomed, used and abused vampire. Life wasn’t imitating art in 2016 even though death was a recurring element of Bowie’s music and performance.

When the recently re-monikered David Jones broke the charts amid the zeitgeist of the 1969 moon landing, an ambiguous death was at the heart of it.

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