Your friendly neighbourhood Spider-Man is finally future-proof. The Amazing Spider-Man’s two film haul of $1.5 billion was stopped in its tracks with the wintry news of Sony Pictures’ deal with Marvel Studios. Having looked at those two films, now destined to be written out of history, Jokerside looks to the future of Sony’s top superhero franchise… In the bold new ‘world’ of Marvel Cinematic universe. Spider-Man’s not alone anymore.
FOR EVERYTHING THAT CAN CLAIM TO BE PURE MARVEL COMICS, SPIDER-MAN’S AT THE TOP. Until the Dark Knight and the Avengers leaped the billion barrier he was the dominant force in superhero flicks during the formative days of their 21st century cinematic takeover.
The background web
Bucking the rule of diminishing returns
Let’s jump the 1970s TV movies as affecting as they were. The 80s and 90s saw Spidey film rights jump around Hollywood studios like Cannon and Carolco while Tinseltown Alphas like James Cameron and Tobe Hooper circled. The end result was Sam Raimi effective Spider-Man in 2002, a film that served up an eye-watering $821million to prove that the comic movie was ready to seize the heart of the blockbuster season and that the web crawler was top of the pile. By the time Spider-Man 3 was released to lack-lustre reviews five years later, that trilogy had amassed nearly $2.5 billion. By contrast, Fox’s X-Men trilogy, which concluded a year earlier, grossed just over $1.1 billion. Almost inevitably it was Spider-Man’s weaker final entry that took the top spot in his franchise with nearly £900 million. But despite bucking the rule of diminishing returns, the critical stock of the property had fallen sharply as ‘creative pressures’ between director, producers and the studio were clear to see in the finished product.
After some prevarication over a fourth Raimi instalment, Sony’s decision to reboot the franchise five years later, complete with a fresh origin, raised plenty of eyebrows. Just how would the public take to yet another version of that well known Spider-Man origin?
The answer wasn’t too clean cut. 2012’s The Amazing Spider-Man got a lot right. Praised but blockbuster-rookie Marc Webb swung into the director’s seat and produced a confident and stylish film, ably backed by the late James Horner on scoring duties and a fine cast; in particular Andrew Garfield and Emma Stone in central roles that conjured up better chemistry than the Raimi films managed. In all, that was just about enough to power past those unsettling re-origin problems. But it seemed strangely unsure of how it should react to those Raimi films. It set a course closer to the comics but hastily established a great deal of baggage on the way. And the CGI-overload and bland villain’s plot brought to mind some unsettling comparisons with the dark and icy days of the mid 1990’s Batman films.
Continue reading “Marvel: Back in the Fold… Where can it all go right for the new Spider-Man?”
Was it the adjective? A bit over the top? It worked on paper…
Moving on to The Amazing Spider-Man 2. After The Amazing Spider-Man took over $750 million in 2012, it seemed that Sony’s top superhero franchise was back on track, even if not raking in quite as much as it had a decade before. Still, it was closer to the comics, was well kitted out in front and behind the camera and there was a city full of enemies to be explored… So, the inevitable sequel was just the tip of the iceberg. Or so it seemed. It wasn’t a great start when the inimitable James Horner didn’t return to score a film he later described as “terrible”’… And it was all going so well, wasn’t it?
On with The Amazing Spider-Man 2 – the swift end to Spidey’s last blockbuster life before he joins his friends in the Marvel Cinematic Universe.
THE WRITING WAS ON THE WALL AFTER THE FIRST FILM. SPIDER-MAN ON FILM WAS NOW AS CONSUMED WITH TRAGEDY AS HE WAS ON PAPER. And a particular bell was tolling for Gwen Stacy. Jokerside previously took kindly to The Amazing Spider-Man (TAS), the first part of the Andrew Garfield starring Spidey franchise that came to an abrupt end this winter thanks to behind the scenes studio deals. Certainly, that film was too quick to re-spin the origin, and it was too bogged down by coincidence and a terribly bland villain with a very retro-plot. But… It was just about saved by excellent cast and crew. It was a beautifully and confidently shot film, but its release was unlucky, or silly, to coincide with the first Avengers film and the last of the Dark Knight trilogy. It featured a wonderful score by the late James Horner, while the chemistry between Garfield and the constantly impressing Emma Stone was a real highlight, elevating it beyond the gigantic Sam Raimi trilogy of ten years before as it left silly love triangle stuff to Superman films. Still, amid its quest for a convoluted background plot, it was clear TAS didn’t quite know whether to ignore or embrace its illustrious predecessor.
Amid all of that, TAS may have been lucky to fall just $70 million or so behind the nearest Raimi film. It was still considered, in whispered tones, a bit of a disappointment, but there was never a question of stalling the franchise. And when the sequel emerged two years later, the battleground of the superhero film had moved on still further. Now Spidey studio Sony couldn’t have anything other than the Marvel Cinematic Universe in its sights…
The Amazing Spider-Man 2 (2014)
Looking at the four colour page, it’s been mooted that only Spider-Man’s gallery of rogues can rival Batman’s. New York houses a huge and festering pile of madness for the web slinging one to crack jokes at. And while it’s not ostensibly as dark as in Gotham, it’s tinged with tragedy. And while Batman’s foes often take their lead from the world of fairy-tale and literature to deal melodrama, so Spider-Man’s often combine science with some kind of animal symbolism and human drama. You only have to take a look at the fan-baitingly cool scenes deep in the vaults of Oscorp Tower late on in this film to see that. The waiting tentacles of Doc Ock, the wings of the Vulture… They’re instantly recognisable.
Continue reading “Marvel: Are Franchises Electric… Where did it all go Wrong for the Amazing Spider-Man?”
Was it the adjective? A bit over the top? It worked on paper…
With a not inconsiderable haul of over $1 billion across two films, another of Spider-Man’s cinematic personas bit the dust earlier this year, without even getting in Kraven the Hunter’s sights … And it was all going so well, wasn’t it?
On the day Hollywood lost the great James Horner, composer of first film’s sublime score, it also gained a new Spider-Man in Tom Holland. So, just what happened to that famous spidey-sense? First, building up the Amazing Spider-Man.
NOT RENOWNED FOR HIS RETICENCE, SPIDER-MAN HAD LITTLE SAY IN THE MATTER AS INTANGIBLE CLOUDS FORMED ROUND HIM THAT HE COULDN’T PUNCH OR CATAPULT. Sony’s well publicised struggles combined with box office below the Sam Raimi Spidey films of last decade cast the web slinger in a colder light than ever before. Along with Fox’s X-Men and Fantastic Four, he was isolated against the growing dominance of the Disney run Marvel Cinematic Universe. In the year The Amazing Spider-Man (TAS) debuted the brand new Spider-Man, The Avengers ended Marvels’ Phase One and elevated the series to billion dollar blockbusters. It was a whole different universe to the one Raimi’s Spider-Man emerged to 10 years before. So, it was all the bolder that Sony attempted such a rapid re-origin.
Cause for disappointment in what could be otherwise considered a major success.
There wasn’t really a precedent for a reboot of that speed, not with those figures involved, so the industry couldn’t help but squint a little. Batman Begins came closest in 2005, bringing a legitimate reboot to the Bat for the first time in 16 years. But then, Batman had two huge advantages: it came three years before Marvel’s plans kicked into gear and; the Dark Knight’s origins had never been fully explored on screen. Still, as subdued as that first film’s $374 million was, its two sequels more than evenly matched the Marvel machine. In comparison, TAS took $750 million, a clear $70 million less than the first of Raimi’s trilogy a decade before. That was cause for disappointment in what could be otherwise considered a major success. In part, it was unlucky too surface at the same time as The Dark Knight trilogy concluded with just over a billion dollars – and become the second best film about New York that summer.
Continue reading “Marvel: That Extra Limb… Where did it all go wrong for the Amazing Spider-Man?”