Tag: Marvel Cinematic Universe

Marvel: Back in the Fold… Where can it all go right for the new Spider-Man?

Spider-Man and Marvel's New York

Spider-Man and Marvel's New York

Your friendly neighbourhood Spider-Man is finally future-proof. The Amazing Spider-Man’s two film haul of $1.5 billion was stopped in its tracks with the wintry news of Sony Pictures’ deal with Marvel Studios. Having looked at those two films, now destined to be written out of history, Jokerside looks to the future of Sony’s top superhero franchise… In the bold new ‘world’ of Marvel Cinematic universe. Spider-Man’s not alone anymore.

FOR EVERYTHING THAT CAN CLAIM TO BE PURE MARVEL COMICS, SPIDER-MAN’S AT THE TOP. Until the Dark Knight and the Avengers leaped the billion barrier he was the dominant force in superhero flicks during the formative days of their 21st century cinematic takeover.

The background web

Bucking the rule of diminishing returns

Let’s jump the 1970s TV movies as affecting as they were. The 80s and 90s saw Spidey film rights jump around Hollywood studios like Cannon and Carolco while Tinseltown Alphas like James Cameron and Tobe Hooper circled. The end result was Sam Raimi effective Spider-Man in 2002, a film that served up an eye-watering $821million to prove that the comic movie was ready to seize the heart of the blockbuster season and that the web crawler was top of the pile. By the time Spider-Man 3 was released to lack-lustre reviews five years later, that trilogy had amassed nearly $2.5 billion. By contrast, Fox’s X-Men trilogy, which concluded a year earlier, grossed just over $1.1 billion. Almost inevitably it was Spider-Man’s weaker final entry that took the top spot in his franchise with nearly £900 million. But despite bucking the rule of diminishing returns, the critical stock of the property had fallen sharply as ‘creative pressures’ between director, producers and the studio were clear to see in the finished product.

After some prevarication over a fourth Raimi instalment, Sony’s decision to reboot the franchise five years later, complete with a fresh origin, raised plenty of eyebrows. Just how would the public take to yet another version of that well known Spider-Man origin?

The answer wasn’t too clean cut. 2012’s The Amazing Spider-Man got a lot right. Praised but blockbuster-rookie Marc Webb swung into the director’s seat and produced a confident and stylish film, ably backed by the late James Horner on scoring duties and a fine cast; in particular Andrew Garfield and Emma Stone in central roles that conjured up better chemistry than the Raimi films managed. In all, that was just about enough to power past those unsettling re-origin problems. But it seemed strangely unsure of how it should react to those Raimi films. It set a course closer to the comics but hastily established a great deal of baggage on the way.  And the CGI-overload and bland villain’s plot brought to mind some unsettling comparisons with the dark and icy days of the mid 1990’s Batman films.

Continue reading “Marvel: Back in the Fold… Where can it all go right for the new Spider-Man?”

Marvel: That Extra Limb… Where did it all go wrong for the Amazing Spider-Man?

What went wrong with the Amazing Spiderman?

What went wrong with the Amazing Spiderman?

Was it the adjective? A bit over the top? It worked on paper…

With a not inconsiderable haul of over $1 billion across two films, another of Spider-Man’s cinematic personas bit the dust earlier this year, without even getting in Kraven the Hunter’s sights … And it was all going so well, wasn’t it?

On the day Hollywood lost the great James Horner, composer of first film’s sublime score, it also gained a new Spider-Man in Tom Holland. So, just what happened to that famous spidey-sense? First, building up the Amazing Spider-Man.

NOT RENOWNED FOR HIS RETICENCE, SPIDER-MAN HAD LITTLE SAY IN THE MATTER AS INTANGIBLE CLOUDS FORMED ROUND HIM THAT HE COULDN’T PUNCH OR CATAPULT. Sony’s well publicised struggles combined with box office below the Sam Raimi Spidey films of last decade cast the web slinger in a colder light than ever before. Along with Fox’s X-Men and Fantastic Four, he was isolated against the growing dominance of the Disney run Marvel Cinematic Universe. In the year The Amazing Spider-Man (TAS) debuted the brand new Spider-Man, The Avengers ended Marvels’ Phase One and elevated the series to billion dollar blockbusters. It was a whole different universe to the one Raimi’s Spider-Man emerged to 10 years before. So, it was all the bolder that Sony attempted such a rapid re-origin.

Origin Issues

Cause for disappointment in what could be otherwise considered a major success.

There wasn’t really a precedent for a reboot of that speed, not with those figures involved, so the industry couldn’t help but squint a little. Batman Begins came closest in 2005, bringing a legitimate reboot to the Bat for the first time in 16 years. But then, Batman had two huge advantages: it came three years before Marvel’s plans kicked into gear and; the Dark Knight’s origins had never been fully explored on screen. Still, as subdued as that first film’s $374 million was, its two sequels more than evenly matched the Marvel machine. In comparison, TAS took $750 million, a clear $70 million less than the first of Raimi’s trilogy a decade before. That was cause for disappointment in what could be otherwise considered a major success. In part, it was unlucky too surface at the same time as The Dark Knight trilogy concluded with just over a billion dollars – and become the second best film about New York that summer.

Continue reading “Marvel: That Extra Limb… Where did it all go wrong for the Amazing Spider-Man?”

Marvel: Phase Two – Look to the Stars

Avengers Age of Ultron and the end of Marvel Phase 2

Avengers Age of Ultron and the end of Marvel Phase 2

Jokerside’s second major look at the Marvel Cinematic Universe as it nears the end of Phase Two. Spoilers abound like Ultron drones – if you’re not up to speed with events on the small and large screens as of May 2015 then Code Green.

MARVEL’S PHASE TWO HAS REACHED ITS PEAK. IT’S NOT OVER, THE CURIOUS ANT MAN HAS THE HONOUR OF CLOSING THE PHASE LATER THIS YEAR. BUT THAT FILM WOULD HAVE TO PREPOSTEROUSLY EXCEED ITS DIMINUTIVE NAME TO REACH THE HEIGHTS OF GUARDIANS OF THE GALAXY OR THE SECOND AVENGERS FILM. So let’s call Age of Ultron the peak – the one film that would not only buck the trend but also set off some mild warning bells should it fail to top the box office list this year. Sitting atop a phase that’s destin­ed to rake in considerably more than $4 billion, it’s clear that the Avengers fuelled Marvel machine is marching on, although not on the same tank tracks it used to.

All Change

What was extraordinary about Phase One was the dominance of military strength

At the half-way point of Phase Two, Jokerside took a sly glimpse at the Marvel Cinematic Universe (MCU) at what was a significant turning point. Starting with the imperious Iron Man 3 (and only dropping slightly with a follow-up trip to Asgard) the newly imbued and properly Disneyfied Phase Two did exactly what it should: raise the game in every film and on every level. The MCU was expanding and consolidating with barely a glance back at the narrower scope of its 2008 beginnings. What was extraordinary about Phase One was the dominance of military strength, starting with Tony Stark’s life-changing trials in Afghanistan and culminating in the full reveal of SHIELD’s far-reaching machine. That build up overwhelmed the unfortunate Iron Man 2, but by the time the Avengers initiative had reached its fruition at the end of Phase One there was little doubt that we were watching the SHIELD show.

So it was only natural that SHIELD would spin off into an actual television show, and presumably why, in-spite of that small screen expansion, Phase Two set about ripping SHIELD up. With Stark going solo at the start of Phase Two, it was up to Captain America’s fight against the Winter Soldier to prove how much Phase One’s build-up could be forgotten. It was the right film for it, splintering SHIELD under the shield of a man who was never an easy fit into that organisation. That film proved monumental for the MCU, setting the agenda for the future of Marvel properties on the big and small screens.

Missing Mutants

Mutation was packed off to Fox

Beyond SHIELD’s fate, there was a giant mutant elephant standing in Stark Tower. A year ago Jokerside explored the clear agenda that Winter Soldier’s post-title sequence set out:

“The Winter Soldier’s biggest contribution may not be the dissolution of SHIELD but its clear design on the 21st century. Here was its own Iron Man 2 moment – after all, which Marvel film can risk standing still? In a scene a little too tell not show, the real pattern for future films was laid down. It’s a hook with a nicely sinister overtone, whether HYDRA succeeded or not (they couldn’t have wiped out all the potential…). Von Strucker’s closing cameo shows that the next century had been unlocked by their prophecy of potential. It was almost distracting to hear Stephen Strange get a mention, not that Cap blinked at it. If Strange already exists, he may well not be ‘active’ (met the Ancient One…) and yet still destined to become the Sorcerer Supreme. Similarly the twins look to dodge the mutant bullet. There are potentially no mutants in this Marvel universes, simply accelerated or expected ‘twists’ of potential.”

Marvel: Phase Two – One of our Tanks is Missing

Mutation had been packed off with the X-Men to Fox, with the two legendary Mutant members of the Avengers now a product of experimentation. And that meant the phase that properly launched into the universe (after Thor’s tentative first steps ) also had to take long hard looks at the human condition. Just two films later, Avengers: Age of Ultron would complete the set by destroying Hydra and unlocking two famous twins. Continue reading “Marvel: Phase Two – Look to the Stars”

Marvel: Disney and the Age of Marvel

Disney Age of Marvel

Disney Age of Marvel

The Walt Disney Company’s costly acquisition strategy looks increasingly shrewd as Avengers: Age of Ultron pushes the Marvel Cinematic Universe to being the world’s highest grossing film franchise.

First published by Molewood Consulting on 29th April 2015.

THE NUMBERS ARE IN AND QUITE UNLIKE THE EVENTS THAT OFTEN ASSEMBLE EARTH’S MIGHTIEST HEROES, THEY’RE EMINENTLY PREDICTABLE. The latest installment in the unstoppable march of Marvel’s Cinematic Universe (MCU) looks set to break records all round. At home, highly aggressive estimates suggest Avengers: Age of Ultronmay make up to $230million and in actual terms is likely to smash $200.3 million taken by its 2012 predecessor in the United States. Opening across 44 international territories, it’s confirmed as setting a Hulk-like record of $200.2 million, despite alleged boycotts caused by rental fee disagreements in the German market.

Under the unrelenting march of Marvel’s new heroes, the UK showed the changing of the guard more than most. Ultron’s £20.18 million debut beat the opening set by James Bond with 2012’s Skyfall.

Not Just a Phase

Phase 2 will conclude this July

It’s safe to say that the second Avengers film has comfortably surpassed its estimated $280 million budget and is well on track to beat the $1.518 billion grossed by its predecessor. It also continues the phenomenal performance of the Marvel movies as their structured development process reaches the end of its second phase. Phase 2 will conclude this July with a new and lesser known Marvel IP Ant-Man. Even if that film matches the lowest grossing MCU film so far (2008’s Incredible Hulk took $263.4) Phase 2 will likely exceed $5.12 billion. Not bad, when you already have Phase 3 lined up…

Continue reading “Marvel: Disney and the Age of Marvel”

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